100% originally started in Los Angeles in 1982 focussing primarily on motorcross. The brand name is derived from answering the question 'How much effort do you give?' The brand was relaunched in 2012 with a range of goggles,
MTB helmets,
clothing and performance
eyewear. In 2018 100% launched the iconic
Speedcraft Air glasses, as worn by the equally iconic Peter Sagan. For more information about our range of
100% Eyewear and Clothing, please don't hesitate to call. Speak to our experienced team on
01252 628575. Order online for delivery or Click & Collect from our store at
Pedal Heaven, Fleet, Hampshire, UK.